EP 05: How Danz Spas Uses Celebrity Endorsements & PR To Build Trust For Their £1m+ Hot Tub Business

Danz Spas are a pure-play online retail business that sell affordable, high quality hot tubs and spas online to the UK and EU market. Founded in 2006 by Daniel Thomas, it is now a £1 million ($1.7 million) plus business based in Nottingham (UK). What caught my attention and triggered this interview, was a BBC article titled 'The value of celebrity endorsements' - that revealed pop star, Sophie Ellis-Bextor endorses Danz Spas. Danz Spa also boasts of having other UK celebrity customers like: John Barnes (UK footballer), John Newman (pop-star), Sophie Ellis-Bextor and soon to be Alexandra Burke (pop star). It was the second time I had read about Danz Spas in the mainstream press and I really wanted to dig into the workings of their PR strategy as well as the impact of a high powered celebrity endorsement on their eCommerce sales. Daniel is by all measures a gentleman with a lot of hustle. He was very well prepared for this interview and shared a lot of figures about his business as well as the Spa industry in general. http://2xmedia.co/podcast/ep05/