EP 13: Omni-Channel Engagement: Integrating Mobile into the Shopping Experience - George Skaff, TouchCommerce

What exactly is the Omnichannel experience? Does Omnichannel apply to pure play online retailers? If you are curious to know how not only high street retailers but also pure play e-tailers can adopt an Omnichannel mindset towards driving a unified experience to their customers….LISTEN IN! George Skaff is Chief Marketing Officer of TouchCommerce - an enterprise end to end omni-channel online engagement platform with live chat tools and mobile customer support. They boast of clients such as Comcast, T-Mobile, Virgin Media and others George has over 25 years of progressive experience in the IT industry. Prior to joining TouchCommerce, George was a principal at MARKETify, and previously held senior marketing positions at SGI (Silicon Graphics Int'l), Wyse Technology (now Dell|Wyse), NEC Computers and Logitech.