EP 15: 6-Step CRO Process to 2X Conversions in Ecommerce - Peep Laja, ConversionXL

What’s more important: driving more traffic or improving conversions? How do you find and fix areas in your store and ecommerce funnel leaking money? What is a detailed and definitive way of carrying on conversion optimisation and split test on an ecommerce site? My guest on today’s show; Peep Laja runs one of the most popular CRO blogs out there as well as a CRO agency: conversionxl.com. He’s going to answer these questions and shed more light on his agency’s highly detailed ecommerce conversion optimisation process, how they establish hypothesis and tests