EP 28: Facebook Advertising for Ecommerce Rundown with CPC Strategy w/ Stephen Kerner

This is my third and final interview with CPC Strategy - the paid search management agency with a specialist focus in retail. This time we talk about Facebook Marketing for Ecommerce (and YES, Facebook advertising traffic does convert). We cover: - The various types of Facebook advertising campaigns specific to retail - How to set up your Facebook advertising campaigns - What the low hanging fruit available ecommerce in fb advertising are today - Retargeting, dynamic product ads and more.... This is pretty much a tutorial. SO Grab your notebooks and take a load of notes :) About my guest: Stephen Kerner Stephen is Senior Retail Search Manager at CPC Strategy - he is referred to as the ‘father of Facebook’ at CPC Strategy. He is their in-house social media expert with 5+ Years experience in Social Media. He has a dedicated passion for social media advertising and has become an instrumental member of the CPC Strategy team.