EP 54: How Fashion Etailers, Linjer Successfully Raised $500,000 through Crowdfunding on Kickstarter & Indiegogo
2X eCommerce Podcast - Een podcast door Kunle Campbell - Dinsdagen
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My guests on today’s show are: Jennifer Chong and Roman Khan, the co-founders of a Luxury Direct to Consumer (D2C) consumer fashion brand that launched their business and raised capital through crowdfunding...
They managed to raise over $180,000 on INDIEGOGO
and then went unto KICKSTARTER to raise more capital and doubled
(YES DOUBLED) what they raised on INDIEGOGO by raising $360,000 just over a year ago.
The are the founders of LINJER - D2C makers of Minimalist leather bags without the luxury markup.
They sell their bags for 1/4 the price that luxury brands would sell them for.
And are able to do this by selling directly to clients,
allowing them to cut out middlemen, storefront costs, and excessive marketing spend.
If you are trying to figure out how to effectively use crowdfunding platforms such as
Indiegogo and Kickstarter to launch a direct to consumer business that is set out to change an industry or the world - then listen into this one!
They take us through the exact steps they used to raise capital on indiegogo as well as on kickstarter...And talk through promotion tactics such as blogger/press outreach and scaling awareness through paid media... This episode is not to be missed!
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