EP 62: Advice on Raising Funding for Ecommerce Startups w/ Igor Shoifot, VC Investor in LeTote, ScentBird and Wanelo
2X eCommerce Podcast - Een podcast door Kunle Campbell - Dinsdagen
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My guest on today's show is Igor Shoifot. Igor is here to talk about his experience as a VC investor and to offer insights about how to entice VC investors like himself to 'fall in love' with your ecommerce startup.
Igor Shoifot is based in Silicon Valley and is an investment partner at TMT Investments who have about 40 companies currently in their portfolio. Independently, Igor is an investor, board member, shareholder in over 50 startups with combined valuation of $1 Billion including 3 ecommerce start ups: LeTote, ScentBird and Wanelo.
Igor is also the chairman of the largest internet incubator in Ukraine, Happy Farm (40+ startups) and of Tnation.com incubator in Kazakhstan, and writes for San Francisco Examiner. He taught at New York University, UC Berkeley, UCSF, and lectured at Stanford and other schools in several countries. Igor has an MBA from Boston University and a PhD from The Russian Academy of Sciences.
However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.
Enter Salsify...
Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.
I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:
- Your entire product catalog can be accessed by any department in a centralised hub,
- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store
- Salsify tells you when it spots missing critical fields across your product catalog
It is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.
As a 2X eCommerce listener, you can get to trial Salsify for free at
