S05 EP38: How to Launch a DTC Brand on Amazon

On today’s episode, Kunle is joined by Isaac Kuhlman, Amazon Brand Developer and Co-founder of REAL Coaching. He started his journey business back in 2013, and since then has set up a successful coaching practice and a 7-figure course on Udemy. The brands he has worked with have grossed over $12 million in sales. He has also been mentoring sellers and businesses for over 5 years now.

Amazon alone accounts for more than 50% of eCommerce transactions in the U.S and U.K. It is the proverbial “Elephant in the room” for most DTC brands. Amazon is almost too big to ignore, even for DTC brands with well established channels of their own. But as with every other channel, not everyone gets it right. In this episode, Isaac sheds light on the inner workings of the Amazon ecosystem and how DTC brands can leverage it as a profitable channel for their business.

We have all seen the Facebook and YouTube ads saying “Start a successful Amazon business with $500”. Many of us might even know someone who is running a successful Amazon business. But how much does it truly cost to get going and make money on Amazon? How do you pick the right product and keyword? How long does it take to start ranking? In this episode, we will cover all this and much more about selling on Amazon and FBA.

-----------

SPONSORS:

This episode is brought to you by:

Klaviyo 

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.  

Rewind

This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!  

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Bolt

This episode is brought to you by Bolt.

The fastest ecommerce checkout in the industry. Bolt loads 10x faster than native checkouts, with an average checkout duration of over 30 seconds.

Bolt is mobile-native with no scroll on mobile screens. It offers a zero-fraud guarantee and has 42% fewer fields than native checkouts. Bolt supports Stripe, Apple pay, Paypal and several more payment gateways and providers.

Bolt is offering a completely free checkout audit to 2x listeners. Head Over to Bolt.com/2x to get your free checkout audit now!