S05 EP43: Using Interactive Marketing Content to Reduce Choice Paralysis

On today’s episode, Kunle is joined by Saksham Sharda, Creative Director at Outgrow, an interactive marketing engagement platform that enables brands to build and launch interactive calculators and viral quizzes that help engage website visitors and generate more leads. eCommerce and DTC businesses pride themselves on offering their customers a wide variety of products to choose from. Yet most of the time we find that visitors browse a bunch of pages but leave without buying anything. This often gets interpreted as a lack of options - when in fact it’s the opposite. Our guest today argues that customers get overwhelmed by too many choices and simply can’t decide what to buy! This is called Decision or Choice Paralysis.  So how can we help customers overcome this dilemma to then click and buy? By giving them a nudge in the right direction so that they quickly zero in on what they came for. This is where interactive marketing content comes in. Creating interactive applets and widgets that fit your products and customers bridges the divide and can lead to higher sales. Kunle and Saksham talk about the why and how of using interactive marketing content. You will get to learn from sample use cases, best practices and creative ideas for interactive content - and how to get it done with simple drag-and-drop tools. This is a great episode for founders, marketers, influencers and anyone looking to understand how interactive marketing content can improve eCommerce conversions! ----------- SPONSORS: This episode is brought to you by: Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x.   Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!   For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’ Bolt This episode is brought to you by Bolt. The fastest ecommerce checkout in the industry. Bolt loads 10x faster than native checkouts, with an average checkout duration of over 30 seconds. Bolt is mobile-native with no scroll on mobile screens. It offers a zero-fraud guarantee and has 42% fewer fields than native checkouts. Bolt supports Stripe, Apple pay, Paypal and several more payment gateways and providers. Bolt is offering a completely free checkout audit to 2x listeners. Head Over to Bolt.com/2x to get your free checkout audit now!