S05 EP44: How this 7-Figure eCommerce Founder Has Found a Life Balance

On today’s episode, Kunle is joined by Tyler Sullivan, Founder of BombTech Golf - an 8-year-old DTC Golf equipment manufacturer. He is also a partner at EcomGrowers - a marketing agency specialising in email marketing, which is also a platinum agency for Klaviyo. In previous episodes, we have had business owners who have spoken about building a self-sufficient team and bringing expertise in-house. On today’s episode, we’ll get the scoop on how to do the opposite - build a successful business with a super lean team. Tyler has built an 8-figure business, but still only has 2 employees. No, that’s not a typo error. Tyler shares his story about how passion, happenstance, smart decisions and (a lot of) hard work has let him build successful businesses that can now run without him.  Kunle and Tyler talk about how KPIs are more important than the number of employees you have, and how building a variable-cost business model boosts flexibility and scalability. Whether you’re a DTC manufacturer or someone working on an eCommerce side hustle, this show has value for you! ----------- SPONSORS: This episode is brought to you by: Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x.   Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!   For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’ Bolt This episode is brought to you by Bolt. The fastest ecommerce checkout in the industry. Bolt loads 10x faster than native checkouts, with an average checkout duration of over 30 seconds. Bolt is mobile-native with no scroll on mobile screens. It offers a zero-fraud guarantee and has 42% fewer fields than native checkouts. Bolt supports Stripe, Apple pay, Paypal and several more payment gateways and providers. Bolt is offering a completely free checkout audit to 2x listeners. Head Over to Bolt.com/2x to get your free checkout audit now!