S06 EP03: Email Marketing Insights from a $50M Ecommerce Email Marketer

On today’s episode, Kunle is joined by Chase Dimond, Partner at Structured Social. Chase is a leading eMail Marketer who has generated over $50 Million in attributable revenue from eMail marketing. He is always willing to share knowledge and educate, and this reflects in his large following on social media. There are sweeping changes taking place in the marketing landscape as you read this. With privacy becoming better protected, the ability to “buy” revenue is diminishing. But there is one medium that allows you to connect with prospects on a personal level, and not depend on third parties. Yes, we are talking about eMail. In the age where customer retention could mean the difference between success and failure, eMail marketing is a stand-out performer. Whether you are a small business or an 8-figure business, eMail marketing can help you convert leads and retain customers. Email allows you to segment your audiences and hit them at the right time with the right offer. With the host of powerful tools available to leverage email marketing, the possibilities are endless. But getting it right is easier said than done! On today’s episode, Kunle and Chase get into the real nitty-gritties of what it takes to run successful eMail marketing campaigns. You will get to learn a ton about flows, campaigns, segmentation, split testing, list building, and tying it all together to drive revenue. Whether you are new to eMail marketing or a veteran, there are golden nuggets for you in this one! ----------- SPONSORS: This episode is brought to you by: Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x.   Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!   For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’ Famous This episode is brought to you by Famous. Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile.   Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more.   You can try it for free at famous.co/2x.