SE05 EP03: Core Focus Areas in Media Buying for Direct-to-Consumer Commerce

On today's episode, Kunle talks about five areas of focus direct-to-consumer ecommerce brands should base their media buying activities on.

Regardless of the paid media platform, these principles will help form your overarching strategy so that you apply tactics. 

Here is a summary of the five points discussed: 

1. Winners of the game drive high reach and high frequency
2. Media buying is a hunt - you need to dial-in on sub-audiences
3. Is your on-site funnel leaking and costing you cash?
4. What are your micro-conversions?
5. For established brands - don’t stagnate, innovate - dial in on product improvements

What do sophisticated D2C brands like ColourPop, Huckberry, and Custom Ink all have in common?

They rely on Klaviyo, the growth marketing platform chosen by more than 25,000 online businesses.

With a dedicated team of experts and a platform that consumes more data than any other on the market, Klaviyo helps you own the customer experience and grow higher-value relationships.  

From a shopper’s first impression to each subsequent purchase, Klaviyo understands every interaction, empowering brands to create more personalized marketing moments. When you have a 360-degree view of the customer, the growth possibilities are endless.

Visit klaviyo.com/2x to get Klaviyo’s holiday planning guide.

Rewind - Cloud Backups

Let's take a quick break to talk about screwing up.

Accidents happen. Maybe you installed an app and it messed up your theme, or a CSV import wrecked your product catalogue.

Common myth; Shopify and BigCommerce have a backup that you can use when something goes wrong with your store.   Untrue! They don't!   Myth busted.

So what do you do? You use Rewind to protect your Shopify or BigCommerce store with automatic backups.