SE2 EP06: The Importance of Google Shopping in Fashion eCommerce
2X eCommerce Podcast - Een podcast door Kunle Campbell - Dinsdagen
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Hello!
This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers.
You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…
So Today’s show is about…why you should focus on optimising your mobile checkout first going forward. I am going to cover: The importance of Google Shopping in Fashion Ecommerce.
Here are a few tips for Google Shopping:
It doesn’t really work if you have a SKU count of less than 100 items
You have an allowance of Max 150 characters
Start off with BRAND NAME in titles
You have a character limit of 5000 characters in description - use it will loads of keywords
Check your AdWords search query report regularly
Update your negative keyword list
Look at your top 20 percent products
See how you can improve the visuals in comparison to competition
Use Google Shopping to onboard email subscribers if you cannot get an immediate sale
Most Google Shopping conversions occur within 3 days
Run promotions…
Call Google for help….
