SE2 EP07: Influencer Marketing: knowing the Difference between Affiliates, Collaborations and Brand Ambassadors
2X eCommerce Podcast - Een podcast door Kunle Campbell - Dinsdagen
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Hello!
This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers.
You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…
So Today’s show is about…Influencer Marketing: knowing the Difference between Affiliates, Collaborations and Brand Ambassadors
Influencer Marketing
There are three major ways to scale brand awareness:
- publicity
- physical distribution
- paid amplification: i.e. advertising
I will be talking about publicity via influencers
influencers…have audiences
the right sort of influencers will help you get first time buyers
you need to understand two concepts about influencers:
1: scale of influencers
2: category or influencers
1: scale of influencers
10+ million followers - they will tend to be established celebs
1-10 million - could be established celebs and influencers that have emerges from the internet
100-1m followers - rising influencers in their own right - typically dominate a niche
less that 100K micro-influencers
As a social media influencer reaches a critical mass of followers,
audience engagement actually begins to decrease.
A survey of 2 million social media influencers by influencer marketing platform showed:
1,000 followers have a like rate of about 8%
1,000 to 10,000 followers have a like rate of 4 percent.
10,000 to 100,000 followers see a 2.4 percent like rate
1 million to 10 million followers 1.7 percent
