SE2 EP19: QUALITY OF INFORMATION YOU CONSUME

Hello!
This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers.
You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

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Steps to solve a problem or get into something new
1. Read at 2-4 books on the subject
2. Build a virtual mastermind or round table of trusted experts (they don’t need to all meet at the same time)
3. Zero in on a few that you will work closely with
4. Expand to consultants, agencies or advisors to carry out specific actions
5. Seek insights from academic and rigorously researched sources.
6. Other sources of info: Q&A sites, YouTube, limited number of credible courses
7. I personally search through the iTunes podcast app for interviews and conversations

KEY POINTS: Start off with research paper below….end with ‘trusted advice’ (episode #8 on PPBP, energy & sports drinks business failure, Tyler Benedict)

• Start off with research paper below….end with ‘trusted advice’ (episode #8 on PPBP, energy & sports drinks business failure, Tyler Benedict)What to do when you have a problem / want to get into something new:
• What to do when you have a problem / want to get into something new:
  - don’t Google
  - don’t check social media
  - go to AMAZON and buy 3 books on the subject
• Before speaking with Advisors and Consultants: Importance getting no-strings-attached advice from someone that has done what you are looking to achieve
• Being part of a mastermind can help you connect with people that have done it before
• Consultants and Advisors:
  • The extremes - the nasty coach vs. the YES man
  • You are essentially looking for the truth
• You need to CUT OUT THE NOISE: Why most coaches selling courses on Facebook and YouTube are probably not right for you
• I personally search iTunes: iTunes search is still the most versatile app for searching podcast episode
• I have downloaded the Mixergy and EOFire apps to search through their archives
• Q & A sites like Quora and Reddit could offer pointers sites work but also know how to sniff out self-promotions and plugs
• The source of your information is critical - in business try to cite data academic sources and stats rigorously researched sources
• For marketing information, I believe networking is important for knowledge