SE2 EP23: YOUR WHY is not what you SAY...acting out your WHY is what matters

 

WHY - we believe in thinking differently (PURPOSE - CAUSE - BELIEF)

What - we do 

How - we are difference USP /  Differentiation 

 

APPLE:

Inspired leaders and organisations

think act communicate from the inside-out

 

we make great computers

beautifully designed

action

 

 

Everything we do we BELIEVE in

challenging the status co

we BELIVE in doing things differently

 

The way we challenge the STATUS co

is by our products

 

Beautifully designed,

Easy to use, and

User friendly

 

We just happen to make GREAT computers

WANT TO BUY ONE?

 

 

 

Go back in history…

 

Julius Cesar 

Alexander the Great

Napoleon 

Elon Musk

 

 

Inside - Out

 

GOLDEN CIRCLE

 

"People don't buy WHAT you do, they buy WHY you do it.” 

~ Simon Sinek

 

Inward view

 

Sticking to your own lane.

 

Yet a scalable WHY

 

 

 

LIMBIC - feelings

NEO CORTEX - rationality 

 

 

your why permeates through all your communications

if is not just about saying…it is in every single detail about your brand that your customers, investors, suppliers and the general public interact with

 

minimal designer furniture at an affordable price

We think the high street and expensive designer brands give consumers a raw deal. That's because everyone along the way takes a cut, from agents to landlords. And you - our discerning customer - pay for that cut. So we're making a stand: taking on the high street to offer you original furniture design at affordable prices. Here's how we do it differently:

 

No physical stores. No middlemen. We're just a passionate team bringing a new way to buy furniture: cutting out the fuss so you can get beautifully made pieces at a price to suit you.

Without the middleman we connect you directly with designers, giving you designer furniture at affordable prices.

We work with fresh design talent to create our unique furniture collection. And then we find the best craftsmen to build it - often the same people who make products for top high street brands.

 

 

images

colours 

price

copy

choice of influencers 

choice of store location

 

 

well made clothes

the perfect pair of trousers

How It All Started We started Bonobos because we couldn't find pants that fit. They were either way too tight or too boxy. We fixed it. Now we've expanded our playbook to shirts and suits.

 

 

 

 

Warby Parker

“rebellious spirit and a lofty objective”

to offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses

 

Every idea starts with a problem. Ours was simple: glasses are too expensive. We were students when one of us lost his glasses on a backpacking trip. The cost of replacing them was so high that he spent the first semester of grad school without them, squinting and complaining. (We don’t recommend this.) The rest of us had similar experiences, and we were amazed at how hard it was to find a pair of great frames that didn’t leave our wallets bare. Where were the options?