SE3 EP30: Scaling Your Campaign AdSets (DAY 4) ~ Pillars of a Rock Solid Facebook Ads Strategy

 

Campaign doing well - what do you do to SCALE up?

 

Increase daily budget by 20% every 3 days

The algorithm needs 2-3 days to adjust.

The first day of SCALE, ROI may be negative.

Change the budget within the first 3 hours after midnight of the ad account time zone

 

Leave existing working adsets

Duplicate the adsets and adjust the budget between 50-300%

DO NOT touch a working ad set 

 

5-10 duplicates of the same adset and carry out 20% increments every 3 days

 

 

Adding more products and testing these new products on Facebook

 

Export you winning ads from an existing Ad account to a new ad account. Ad accounts have a different performance.

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