SE3 EP32: Messenger Marketing Automation for eCommerce w/ Founder of ManyChat, Mikael Yang

2X eCommerce Podcast - Een podcast door Kunle Campbell - Dinsdagen

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On today’s episode, I am joined by Mikael Yang.

He is Co-Founder and CEO of ManyChat, a chatbot platform that allows businesses to create a Facebook Messenger chatbots in minutes.

We will be talking about what Mikael refers to as the biggest sales and marketing revolution in decades - the transition from communicating with your prospects and customers via email to chat messengers.

I personally use ManyChat

Mikael Launched ManyChat in 2015, and has grown the platform to support over 100,000 businesses.

ManyChat also connects to over 250,000 Facebook pages.

ManyChat is arguably anti-email and show that you can potentially

get 10x more leads and paying customers using Facebook Messenger chatbots over traditional email marketing.

With email open rates and click-through rates now averaging 25-35% and 1-2% respectively, businesses need a better way to communicate with their leads and customers. In 3-5 years, the majority of business to customer communication is going to be done through chat messengers.

1.3 billion people use Facebook Messenger every month, and there are 65 million businesses on Facebook. ManyChat's mission is to empower these businesses to connect with customers on their terms and inside of platforms they are already using dozens of times every single day.

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SPONSORS:

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