SE4 EP42: Merging Personalized Onsite Experiences with Email Messaging • Klaviyo:BOS
2X eCommerce Podcast - Een podcast door Kunle Campbell - Dinsdagen
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So back in Season 3 Episode 49, I interviewed Jan Soerensen from Nosto about the role of artificial intelligence in eCommerce personalization.
I got to catch up with Jan at Klaviyo:BOS '19 and we had a chat about how agile e-tailers are merging onsite personalization with their email flows and campaigns.
Here is a summary of our discussion:
- Personalization powers product recommendations, product bundles as well as 2-point predictive segments,
- Image tracking recognition is making improvements in ecommerce personalization
- Nosto can serve dynamic content and product recommendations to Klaviyo emails
- The next development of onsite and offsite segmentation will be AI understanding and creating segments for marketers
- At the moment we have Predictive segmentation in place assisted by data science and marketing teams,
- Verticalisation: fashion and beauty are the most innovative verticals
- SKU count: personalisation is not limited to high SKU counts. DTC brands use personalisation for the creation of onsite funnels e.g. VIPs or returning customers see different
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This episode is brought to you by:
Klaviyo
If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.
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