SE8 EP09: Your Super Life: How Kristel Built one of the world's biggest DTC plant-based nutrition brands w/ Kristel de Groot

On today’s episode, Kunle is joined by Kristel de Groot, Co-Founder & CMO of Your Super, a plant-based brand  Kristel and Michael, her partner in life and business, met as young athletes, playing tennis. With their vibrant energy and youth, they were able to get scholarships and travel to play. However, this changed when Michael was diagnosed with cancer at the age of 24. With her knowledge in nutrition and inspired by a movie, Kristel went on to learn more about plants and how they can help our bodies fight off the cancer gene and reduce the risk of having one. Knowing only a little about eCommerce and the market, Kristel and Michael joined a summit in Ireland and were able to get the attention of an investor who would usually invest in tech brands but became interested in their products. With an upcoming book, Kristel aims to share how we can change our lives by eating superfoods and integrating them into our lifestyles. It’s an inspiring episode as you’d hear Kunle and Kristel talk more about their journey starting Your Super, product sourcing, Kristel’s new and upcoming book, supporting women, and getting into D2C and retail.----------- SPONSORS:This episode is brought to you by:Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x. Tidio This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration. With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth.