How to Create a Brand and the Demand

Craig and Jenna discuss how Care/Of is finding the right combination of human empathy and technology to help people feel healthier and the importance of consumer brands investing in tech where it’s a differentiator, not for the sake of having an impressive tech stack. Craig shares his experience at Bonobos and Care/Of creating a brand and the demand, building word of mouth into previously private products and adding new conversation starters overtime. We also chat about the advice Craig wants to share with his son: Spend 90% of your time viewing things from the other person’s perspective.