The pursuit of knowledge – a conversation with Peter Giuliano

In today’s episode we’re chatting with coffee guru Peter Giuliano - an incredibly influential figure in the coffee industry and a true global visionary.With a career spanning more than 30 years. Peter was the Co-owner of North Carolina-based roaster Counter Culture Coffee where he helped build their pioneering direct sourcing and transparency model. Peter now serves as Executive Director at The Coffee Science Foundation and is Chief Research Officer at the Specialty Coffee Association, overseeing the organisation's research and scientific investigation divisions.In this conversation Peter discusses the importance of building a global coffee community and how the industry can use science and knowledge sharing to adapt to change and prepare for the unexpected.Credits music: "Redlight" by Naytive in collaboration with The Coffee Music Project and SEB CollectiveSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear