#278: The 4 Types of Lead Magnets That Actually Work | The Lead Generation Series

Let’s dive into a crucial piece of the freelancer's marketing toolkit: The Lead Magnet. Imagine your lead magnet as an introductory handshake in the online world. It's your first impression, and we all know how vital that is. Your lead magnet isn’t merely a "hello"... it’s an "I understand your problems and I know how to help." Every lead is a person looking for a solution, and your lead magnet is the first step in proving that YOU are that solution. What we’re crafting isn’t just a freebie or a basic tool. Your lead magnet is proof that you don’t just talk the talk but you walk the walk. It demonstrates up front that you bring real value to the table. And no, a lead magnet isn’t just another PDF or ebook – it can be, but it doesn’t have to be. It can be a tool, a resource, or a guide. It might even be a paid service or workshop. The shape of a lead magnet is flexible, but its purpose is rigid: to provide immense, undeniable value. This isn’t about merely generating leads or adding names to an email list. It’s about connecting with a person, and proving that you have the solution they’ve been hunting for. Ready to create something amazing? Let’s dive into this... In this episode you’ll discover: The power of paid lead magnets Solving problems for your leads People who have more time than money, vs more money than time Using your services to bring in new clients Why taking a loss in the short term can be a benefit in the long term Using information as a lead magnet The questions to ask when offering a free consultation The four main ways to fully solve the problem your leads are facing For full show notes, visit https://6figurecreative.com/278