273. Fostering Customer Loyalty through Community with Katie Fawkes from Ecamm

Fostering Customer Loyalty through Community with Katie Fawkes from Ecamm In today's episode, we are joined again by Katie Fawkes from Ecamm. She and Erik Fisher discuss the importance and power of community around your business and discover how Katie and the Ecamm team fashioned the 'ECAMM fam' into a genuine cornerstone of their business model. What we discuss with Katie Fawkes: + Brief overview of Ecamm, a live streaming and video production software studio for Mac + The importance and role of building community in feedback for marketing and development decisions within Ecamm + Growth of Ecamm's community and the necessity for a dedicated team to manage it + Introduction of community moderators and their selection process + The active role of moderators in community improvement and rule enforcement + Importance of engaging with customers where they spend time and being accessible + Empowering customers to promote the brand through word-of-mouth + How community initiatives like Creator Camp benefit business goodwill and customer relationships + Positive outcomes from Creator Camp and its role in community strengthening + The impact of Ecamm's visual approach to live video interactions in building trust and authenticity + Evaluation and selection process of tools like Mighty Networks, Circle, Slack, and ultimately, Discord Resources from This Episode: Ecamm Seth Godin - Tribes Mighty Networks Circle Slack Ecamm.tv/community Ecamm.tv/discord   Sign up for our FREE Business Course - Understand the 7 Phases of A business, so you know where you are now and where you need to go next! Go to https://www.millionaireuniversity.com/training. Thank you, Katie Fawkes! If you enjoyed this episode with Katie Fawkes, let us know by clicking on any of the links below to send her a quick shout-out: Instagram, Twitter, Facebook, Youtube, TikTok and LinkedIn. We'd love to hear from you! And if you want us to answer your business questions on an upcoming episode, drop us a line at [email protected].