Episode 32 - B2B Sales Legend - Aaron Ross of Predictable Revenue

I recently chatted with the hugely influential business leader, Aaron Ross, before his headline speech at the SaaStock tech conference.Aaron is a global keynote speaker and the #1 best-selling author of the classic B2B sales and growth book:'Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com"'Aaron has since gone on to write another best-seller called 'From Impossible To Inevitable' which he wrote with the also legendary SaaS growth expert, Jason Lemkin.Show notes here.