GoDaddy with Chris Rushing

In the wild, wild west of the internet in the late 90’s and early 00’s, domain registration and hosting company GoDaddy made a name for itself as a plucky maverick. The company’s racy ads and irreverent humor might be memorable to some, but what happens when a brand matures beyond frat humor? In January 2020, GoDaddy launched a rebrand to shed it’s cheeky image and refine itself in order to reach a new focused audience. We chat with Chris Rushing, GoDaddy’s Brand Creative Director, who was he...