Why Sports Rebrands Are So Hard with Jon Contino

For decades, some of America’s most beloved sports teams played with imagery trading on outdated, offensive racial stereotypes. It wasn’t until very recently — with the public calling foul and sponsors pulling their support — that some sports brands relented and rebranded. In this episode of A Change of Brand, we dive into the murky waters of controversial sports branding with designer and creative director Jon Contino. To see the change of brand for yourself, visit achangeofbrand.com o...