5) Desperately Seeking Sustainability

When was the last time you bought a coffee that was Fairtrade certified?Certifications make it easy for consumers to put their ethics into practice. But, hidden beneath the glossy sticker is a maze of complications and paradoxical outcomes. In this fifth episode of A History of Coffee, Jonathan and James explore where coffee certifications came from, how they tried to stop coffee’s devastating race to the bottom and assess whether they succeeded.A History of Coffee is a collaboration between James Harper of the Filter Stories - Coffee Documentaries podcast and Jonathan Morris, Professor of History and author of ‘Coffee: A Global History’.Visit Jonathan’s Instagram (https://bit.ly/37eMS3F) and Twitter (https://bit.ly/3jNr9ou) & James’ Filter Stories Instagram (https://bit.ly/2Mlkk0O) and Twitter (https://bit.ly/3baTsJk)Help other people find the show by leaving a review on...Apple Podcasts: http://apple.co/3jY42aJCastbox: http://bit.ly/38sXdcHRead Jonathan’s book, ‘Coffee: A Global History’ here: https://amzn.to/3dihAfUListen to other coffee documentaries on James’ Filter Stories podcast: https://bit.ly/3ajoT5eSubscribe to The Science of Coffee podcast