4B with Margit #9: What Exactly Is Growth Hacking?

Growth hacking is one of the biggest buzz words among startup founders and marketers. We debate what it is (and isn't), as well as is (and isn't) effective, with three long-time growth hackers: Morgan Brown (VP of Growth, Shopify), Fareed Mosavat (VP Programs & Partners, Reforge), and a16z general partner Andrew Chen.