AMR Origins Ep 33 - Leon Yang Chu and Brian Wu - "Designing Online Platforms for Customized Goods and Services: A Market-Frictions Based Perspective"

Welcome to the Academy of Management Review's Origins Series, where we ask, "Where does theory come from?" in order to demystify the theory-building process. In this interview series, authors of forthcoming AMR articles discuss how they got the ideas for their papers and share their process for developing new theory in the field of management. In this episode, Leon Yang Chu and Brian Wu discuss their AMR article titled "Designing Online Platforms for Customized Goods and Services: A Market-Frictions Based Perspective." Article web link: https://journals.aom.org/doi/full/10.5465/amr.2020.0247