AMR Origins Series - Episode 4 - Patrick Haack, Dirk Martignoni, & Dennis Schoeneborn

***** Article web link: https://doi.org/10.5465/amr.2018.0139  Welcome to the Academy of Management Review's Origins Series, where we ask, "Where does theory come from?" in order to demystify the theory-building process.  In this interview series, authors of forthcoming AMR articles discuss how they got the ideas for their papers, and share their process for developing new theory in the field of management.   In this episode, Patrick Haack and Dennis Schoeneborn discuss their paper coauthored with Dirk Martignoni, "A Bait-And-Switch Model of Corporate Social Responsibility."