Here's What Works on Marketing - Blue Print for Accounting Firm Success

Episode 29. In today's news episode, the Accountants Influencers Podcast with Rob Brown & Martin Bissett on what really works with marketing for accounting professionals, CPAs and bookkeepers. Key takeaways include: ➯ Accounting the new 'here's what works' section of the show ➯ Proof of the practical, evidence-based advice you'll be hearing ➯ How so-called influencers and experts have fooled accountants by making marketing complex ➯ The difference for accountants between doing marketing and understanding it so others can do it for you ➯ The 7 steps of a successful marketing strategy for accounting firms ➯ The critical difference between strategy and tactics for accountancy practices ➯ The fundamental starting point for any accounting firm marketing strategy ➯ The importance for accountants of having a strong message to start conversations ➯ The power of a defined target market or audience - thoughts on specialising or niching ➯ The various options accountants have for reaching their prospective clients ➯ Why accountants need 'findability' or discoverability' so prospects can seek them out ➯ What role resources play in a successful marketing strategy for accounting firms ➯ Advice for accountants on setting metrics or measurements with a marketing campaign or strategy ➯ The missing step that many accountants forget if they want their marketing to generate results ➯ What accountants can do to grow if they do not have a marketing function ➯ A heads up for our next 'here's what works' episode on lead generation for accountants NOTE TO LISTENERS: Martin and Rob love to hear from the show's 5000+ listeners in 138 countries around the world. If you have any questions, suggestions, comments or success stories, just type sayhi.chat/aip into your browser and leave us a quick and easy voice message. We may just feature you on the show!