Wisdom from 20 Years in Accounting with Darren Glanville

Episode 73. In today's expert interview, "Wisdom from 20 Years in Accounting with Darren Glanville." Darren Glanville is no stranger to the accounting profession and has more than 20 years experience helping accounting practices develop digital strategies and processes to drive efficiencies and profitability. Having worked for some of the biggest software providers including Sage, CCH, and Xero, Darren now heads up the EMEA region for Fathom and is passionate about accounting firms leveraging technology to drive better business outcomes. Key takeaways from this episode include: ＞the key things that separate the good accountants from the great ones ＞the two biggest challenges accounting firms face if they want to grow in competitive environments ＞what makes an accountant or CPA relevant and vital to business owners ＞the one aspect of accountancy that hasn't evolved as quickly as it should have done in recent years ＞what accounting firms are missing out on by neglecting the development of advisory services ＞breaking down advisory services in accounting to different types of offerings to fully understand what advisory means ＞the opportunities for accountancy practices to offer software to business clients as an additional services ＞how business development and winning work has changed subtly for accountants during covid times ＞the key changes in the way businesses and clients are buying accounting services ＞analysing the switch - why clients might leave one accounting practice to move to another ＞why the barriers to setting up a CPA firm or accounting practice are lower than ever ＞the role of neglect and intimacy in motivating business clients to move to different accounting advisors ＞the mistakes accountancy practices make in calling themselves a 'digital firm' ＞where many older accountants have fallen short over recent years in developing themselves and their practice ＞scrutinising the current business models of accounting practices ＞the key building blocks in growing a remarkable business in accounting or fintech/software ＞a personal 'relationship focused' philosophy for success that leads to sustained passion in accounting and fintech ＞the most frustrating thing about working on and in accounting software, particularly with the software magpies ＞sagely career advice for success in accounting, technology and software ＞the exciting things coming up for the accounting and fintech sectors ＞the priority for accountants and software companies to move from data into the knowledge and analytics space ＞why now is a great time to be in accounting and fintech Outside work, Darren is a keen rugby fan (Newcastle Falcons), a self-confessed coffeeholic and tech geek. You can often find Darren walking his dogs on the beach near his home in Northumberland (UK) in the early morning and most weekends. Contact him here: https://twitter.com/dazglanville https://www.linkedin.com/in/dazglanville ****************************** If you have a business development, sales or growth angle to your role, and are expected to bring in new business, here's a great resource for you: Are you a busy accountant struggling to create more revenue and career opportunities? As an accounting professional, you likely have a business development strategy, selling or work winning dimension to your role and the ability to generate new revenues is what makes you wealthier, more promotable and more valuable to your employers. Many accountants struggle to bring in the kind of work that gets them noticed or makes them promotable. If you’re a partner, you’re under pressure to show you’re worth a seat at the table. If you’re below partner level, you know that beyond technical competence, the passport to partnership is the ability to drive growth. This unique guide is designed for accounting professionals in practice with 5 simple but effective things to do every day to create significant new career opportunities, greater influence, a...