The Single Most Important Skill for You to Master

Regardless of your field, one of the most important skill sets to master is knowing how to effectively connect with, communicate with, and influence your clients. The formula I rely on for this – whether I’m selling, writing, or developing a podcast – is the Context Creation formula. This episode will give you the elements you’ll need to implement this strategy in your life immediately. It’s changed a little bit over the years but I’ve narrowed the Context Creation formula to five major components: 1. ACK – Acknowledge Your Audience 2. ETW – Enter Their World 3. ENR – Enroll Your Audience 4. WIIFT – What’s In It For Them? 5. ETR + BVA – Earn The Right + Be Vulnerable and Authentic ACK + ETW + ENR + WIIFT + [ETR+BVA] = Context Creation   “When you’re vulnerable, people fall in love with you.” – Jon Berghoff CLICK TO TWEET   TRANSCRIPTS Download the Transcript for Episode #112 (PDF) JOIN THE CONVERSATION >>If you enjoyed this post, if it added value to your life, please leave a quick comment below and SHARE with your friends. Thank YOU for paying it forward! :^) COMMENT QUESTION: What is your big takeaway?. Write it in the comments below. SUBMIT A QUESTION Do you have a question you would like answered on a future podcast? Click the button below. EPISODE RESOURCES Jon Berghoff Ronda Rousey Discusses Her UFC Upset BYEBonline course The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM) Bulk orders of The Miracle Morning   MiracleMorning.com   The Miracle Morning Community   Your Podcast Guru   Copyright © 2016 Miracle Morning, LP and International Literary Properties LLC