Sponsored: ASMBLE is democratising access to influencers for brands
Action and Ambition - Een podcast door Andrew Medal
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Online ad spend set to reach $1tn by 2027 as top influencer campaigns yield 20x return on ad spend and influencer marketing spend grows 33.6% year over year. Yet, 98% of influencers are ignored by tech, brands, and influencer platforms. These people are the most valuable and powerful humans on the internet. Today’s guest CEO and co-founder of ASMBLE Nadeem Mazen believes that creators and influencers are the future of advertising because they wield authenticity and unprecedented audience trust. ASMBLE has set out to support the creator economy which is naive in its current state - almost every corner of this brave new world is messy, painful, stressful, and unsustainable for stakeholders on all sides.
