Mac Vs PC Lessons | Throwback Thoughts 1.0

Action Driven Podcast - Een podcast door Action Driven Podcast

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Do you remember the famous commercials when Apple released their Mac vs PC campaign? It was a battle of two giants and Apple did an excellent job at positioning themselves as the cool, hip and creative brand while painting PC as a boring, glitchy & unreliable brand. In this episode, Ross & Talia revisit these campaigns and apply lessons that marketers can take from this campaign and apply to marketing today.

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