Salesforce vs Siebel Protests | Throwback Thoughts 3.0

Who would protest a software conference? Salesforce. That's who. In this episode, Ross & Talia take you back into time to share one of the most impressive publicity stunts in B2B software history when Mark Benioff and the folks at Salesforce held a fake protest against their then rival Siebel Software. This story outlines how one single protest was able to generate tons of press, plenty of new customers and put Salesforce on the map as the brand to watch in the CRM space in the early 2000s.  SUBSCRIBE to get all the latest: actiondrivenpodcast.com