Amplifying Programmatic Podcast Advertising With SXM Media
AdExchanger - Een podcast door AdExchanger Talks - Dinsdagen
Categorieën:
For programmatic podcast advertising to really take off, buyers want the same assurances they’re used to on other channels, including brand safety controls and effective targeting. It’s a process, says Lizzie Widhelm, SVP of ad monetization at SiriusXM-owned SXM Media.
