Fighting FOFO In The Programmatic Supply Chain
AdExchanger - Een podcast door AdExchanger Talks - Dinsdagen
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Confusing, murky and complex – the programmatic supply chain is a mess. So why do advertisers accept the status quo? Often, it’s because they have a serious case of FOFO: the fear of finding out, says Ruben Schreurs, Ebiquity’s chief product officer.
