GE CMO Linda Boff Says Pandemic Will Increase Marketer Agility

"Busting up this inflexibility that I think has hamstrung a lot of us would be a good outcome, in my view," according to Boff. "I love what I think is going to be the speed of change, the agility. Not the set it and forget it but how do we lean into these moments. Things are changing not weekly, not daily, sometimes not even hourly. They’re just changing all the time.”