Industry Preview: LiveRamp CEO Scott Howe On The Great Identity Shakeup Of 2021

LiveRamp CEO Scott Howe has a unique view of the advertising industry’s crossroads. The company is one of the key tech firms zeroing in on the reinvention of online identity, and how it will impact advertisers and publishers. Moreover, a lot of this innovation is happening at a time when publishers are hyper-aware of the ways their data is used. And with numerous legislative efforts worldwide designed to regulate data use, the tides are constantly shifting. Speaking to AdExchanger shortly after the US Capitol riots, Howe talks about the future of identity, the opportunity for publishers and the responsibility platforms have around the messaging they allow.