Listening To The Programmatic Beat, With IHeartMedia CMO Gayle Troberman
AdExchanger - Een podcast door AdExchanger Talks - Dinsdagen
Categorieën:
Gayle Troberman, iHeartMedia’s CMO, talks up iHeart’s programmatic advertising ambitions and the power of audio to engage – in some cases even more deeply than video. Also in this episode: Lessons learned from 16 years as Microsoft’s chief creative officer.