Retail Media Is Back, With Kroger SVP Cara Pratt
AdExchanger - Een podcast door AdExchanger Talks - Dinsdagen
Categorieën:
Retail media is returning to the spotlight after its heyday of mascot-branded cereals in Saturday morning TV cartoons, newspaper circulars and cardboard cutouts in store aisles. This time, retail media is powered by first-party purchase data and loyalty programs. We speak to SVP of Kroger Precision Marketing Cara Pratt, an OG when it comes to OGs (online groceries, that is).
