The Changing Economics Of Ad Fraud, With White Ops President Michael Tiffany
AdExchanger - Een podcast door AdExchanger Talks - Dinsdagen
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The ad industry is making progress in the fight against ad fraud, says Michael Tiffany, president and co-founder of bot detection firm White Ops, which recently got acquired by Goldman Sach. But don’t rest on your laurels, because when fraud leaves one corner of the internet … it creeps into another. Fraud is on the rise in CTV.
