The Symbiosis Of Ads And Subs, With The NYT’s Lisa Howard
AdExchanger - Een podcast door AdExchanger Talks - Dinsdagen
Categorieën:
Don’t apologize for having to monetize, according to Lisa Howard, global head of advertising and marketing solutions at The New York Times. “[We’re] unapologetic about ads,” she says. But when it comes to digital advertising, less is more.
