Ep 20 | Hype Marketing with Michael Schein

INTRODUCTION TO EPISODE 20How does hype help in promoting your business? How do you use it to impact people with what you do today? Marketing strategies of our times increasingly revolve around hype. The excitement factor around your product or service goes a long way in promoting your business among the audience.In this episode, Mike speaks with Michael Schein of Microfame Media about hype in marketing, how it can help get your business, message, or platform out there, what the hip hop movement teaches you about hype and top strategies that can take your business to another level! Get Michael Schein's book here!  https://www.amazon.com/dp/126047013X/(Full show notes and more resources, at no cost, visit https://connect.stepstoadvance.com) EPISODE 20 SUMMARY & HIGHLIGHTSHow is hype a positive word in marketing?4:56If you're in the mainstream of your business, and you have all the advantages in the world, it's very easy to get to wherever. But if you're disadvantaged, you need to hype yourself up. This is why it has always been considered a positive thing.What are some of the most successful hype strategies?22:25One of them is the us-versus-them factor. Think of that idea in your industry that you've always secretly disliked. Pick fights with ideas.(For the full show notes and more resources, at no cost, visit connect.stepstoadvance.com) Also, check out the video at https://www.youtube.com/c/ADVANCEwithMikeAcker