#22 | Jeff Beckham, Mixpanel

This may sound like heresy, but there are times when speaking to high-level business value isn’t necessarily the best way to go.Like when your buyer isn’t responsible for those top-level business metrics.Or when messages like “reduce costs” or “increase revenue” are a dime a dozen in your space.In this episode of Adventures in Messaging, Jeff Beckham, Head of Product Marketing at Mixpanel, shares advice on how to message your product’s true differentiation, including:--- How use cases can hel...