Miishe Addy on Why Africa's Supply Chains Are Overdue for Disruption

Consumers are used to getting what they want when they want it; no questions asked. But COVID-19 has exposed the complex realities of the trillion-dollar logistics industry–and how we’re all at its mercy, whether we like it or not. The pandemic has also accelerated the push to digitize this shockingly manual sector. In Africa, home to the highest shipping costs in the world, these shifts are long overdue. And one woman, Miishe Addy, is determined to shape the trajectory of the supply chain revolution at this historic inflexion point. Her company Jetstream Africa enables people doing business in the fastest-growing economies in the world to see and control their cross-border supply chains. In this episode of Afro-Catalyst, we speak to Addy about the historic drivers of supply chain inefficiencies in Africa, how the pandemic has impacted the cost of doing business and consumer prices as well as the steps governments are taking to help stakeholders weather the storm.