Agency Thinking S2 E5 - Dave Thackeray from WORD AND MOUTH

Season 2 of Agency Thinking sees me talking to compadres who work WITH not IN agencies: Guests include creative, planning, tech and pm specialists. It's about what the experience of working with an agency is like from the outside, the good stuff, the not so good, lessons learned, warts and all. Episode 5 features Dave Thackeray. Dave has spent 25 years working with organisations of all shapes and sizes to create clear, captivating content to convert them. His new communications company Word And Mouth (wordandmouth.com) is working with clients on a pay-for-performance basis - and Dave is seeking agencies for no-risk project partnerships.“it's fundamental to my values. And how others can take a cue.” We talk about that approach as well as around agency structures and how agencies can thrive in the years ahead.