Loop Insights Alliance With NielsenIQ Is A "Game Changer" That Will Transform Retail Sector Through Real-Time Data & Intelligence

What do you get  when you combine the leading provider of artificial intelligence driven  real-time data insights for brick and mortar retailers, with the global  leader in consumer data analytics operating in 100 markets and covering  90% of the world's population? A "Game Changer" Strategic Alliance To Transform The Retail Sector Earlier today  Loop Insights $MTRX $RACMF and NielsenIQ made this joint announcement  that can be summarized by the following excerpt: "NielsenIQ’s market leading fast-moving consumer goods coverage and Loop’s transformative artificial intelligence solutions present opportunities for collaboration and business development across  channels.  Retailers will benefit from an enhanced understanding of  consumer behavior, thereby boosting personalization, targeting and  activation initiatives through the joint power of NielsenIQ and Loop." More than just  lip service, NielsenIQ is the leader in providing the most complete,  unbiased view of consumer behavior, globally. Powered by a  ground-breaking consumer data platform and fueled by rich analytic  capabilities, NielsenIQ enables decision-making for the world’s leading consumer goods companies and retailers. In short, NielsenIQ measures every consumer transaction to deliver the knowledge that every business needs to drive growth. If you thought that was powerful, the combination of Loop Insights means that knowledge will be delivered in real-time, something NielsenIQ VP Richard Lee says doesn't exist in the market today. How big is this alliance to $MTRX?  This quote from CEO Rob Anson says it all: “The scope,  gravity and validation of this agreement with NielsenIQ represent an  incredible milestone for Loop and its shareholders.  NielsenIQ is the  global leader when it comes to measurement and data analytics, as well  as providing the most complete and trusted view of the market for  leading CPG brands and retailers. In establishing this alliance, Loop is now on a path to achieve global enterprise scale, and has firmly put a stake in the ground as an emerging disruptive player in the world of retail data aggregation and analytics.” Watch this  powerful interview with NielsenIQ VP of Strategic Alliances, Richard Lee  and Loop Insights CEO, Rob Anson to learn how they plan to transform  the retail sector.