142: How Coronavirus has changed the potato market and the way we support you

In this episode you will hear from  Sophie Churchill, chair of Potato board, who will offer an overview of the work that underway to support the potato industry. Then we talk to our MI and marketing team for a fresh update on the markets and the campaigns we have been running. At the end of the podcast we will talk about how our monitoring systems and SPot farm trails have been affected by this crisis.  In this episode we will speak with: Sophie Churchill – Chair, AHDB Potato Board  Aidan Wright – MI Analyst Stu Baker - Senior Marketing Manager - Crops & Dairy Sue Cowgill - Crop Protection Senior Scientist – Pests  Amber Barton - KE Manager East Midlands  Links: Overall AHDB Coronavirus support: https://ahdb.org.uk/coronavirus-advice-for-farmers-and-growers Potatoes homepage: https://ahdb.org.uk/potatoes Potato Market Analysis: https://ahdb.org.uk/potato-market-insight Our consumer marketing work: https://ahdb.org.uk/marketing Retail and consumer insight: https://ahdb.org.uk/retail-and-consumer-insight Aphid and virus: https://ahdb.org.uk/knowledge-library/aphid-and-virus-potatoes Late blight: https://ahdb.org.uk/late-blight